Giorgio Armani: Distinctive design
The brand Armani is intrinsically tied to its founder Giorgio Armani. This globally recognized designer started his career as a window dresser and fashion buyer. His international rise to fame began in 1970 with his first design studio, focused on elegant men’s wear. In 1980, the first women’s wear collection followed. The latest brand extension comprised the launch of the cosmetics line Armani Cosmetics in 2000.
Armani
Based in Milan, the Italian fashion company Giorgio Armani SpA is globally active. Its range of products comprises a variety of clothing, accessories, care- and lifestyle products for women, men and children. In addition, Armani also operates in the restaurant- and hotel industry. Noteworthy is especially Armani’s strong link to Hollywood: Since the 1970s, he outfits stars, films and series with stylish, classy clothing.
Designer wear for men, women and children
Armani offers clothing, shoes and accessories in various product lines and price ranges, yet he is most famous for his premium collections. His fashion wear is fit for many occasions; from business to leisure and for the stylish city stroll. Characteristic for Armani’s designs is the unpretentious, yet elegant style, consistently driven by his philosophy that in fashion, less is more.
Aside from the elegant fashion creations, the brand’s range of designer jeans is particularly in high demand. The Armani Junior line caters to the fashion needs for children and teenagers. There even exists a line for exclusive baby wear for babies aged 0-36 months. Under the label of EA7, Armani produces and sells modern sport- and outdoor clothing.
Stylish fashion and lifestyle articles
For all fans of the Armani style, the brand offers a wide range of additional designer products. Premium leather goods such as wallets and bags, fashion accessories like belts, scarves and ties, and even designer jewelry round off the collection of the Italian luxury brand. For travel- and shopping requirements, an exclusive collection of rucksacks, bags and suitcases exists. And finally, under the name of Casa, Armani offers a luxurious range of furniture, fabrics, decoration and home textiles for all interior design needs.
Elegant perfumes and cosmetics
Armani is also very famous for its extensive perfume collection. Between 1982 and 2017, almost 150 fragrances for men and women (and even some unisex perfumes) were introduced to the market. Just like his fashion designs, the fragrances are reduced to the very essentials: Premium essences and ingredients are carefully composed to classic scent compositions. For the most successful fragrances like Acqua di Gio, He/She, Code and others, matching body care products like shower gels, lotions and deodorants have been developed. Aside from the perfumes, Armani also offers a complete range of cosmetics and skincare products, comprising make-up, crèmes, anti-aging care and cosmetics accessories.